The very first bondage for every human being is their name. The reason why God had to first change Abraham's name before granting him a child was simply because Abram had been bound by the very name he had acquired from Ur of chaldees, a land that did not worship God. The very first thing for God to do was to change his location by commanding him to go to a land he would show him. Proverbs 22:4 says, a good name is to be chosen rather than great riches. For people who want to diminish your fame, will end up tarnishing your name for the same.